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youcansignuptosinglemodules-pricesfrom£525 permodule.Callusformoreinformationaboutthisoption orvisitwww.cimacademy.comyoucansignuptosinglemodules-pricesfrom£525 permodule.Callusformoreinformationaboutthisoption orvisitwww.cimacademy.comManaging successful digitalcampaigns35 CPD hoursStudy optionsBlended OnlinePrice£2,005+ VATStart Dates2012January and JuneWorkshop venueCentral LondonWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials. Please note you will also need to pay an additional£395 for student membershipand assessment fees.Overview This digital marketing qualification provides you with the practical skills and knowledge tomanage digital campaigns. The programmecovers the essentials of traditional and digitalmarketing, and goes on to look at how digitalmarketing campaigns can be planned to makethe best of digital communications. Who is it for? This qualification is ideal if you are working in marketing and need an awareness of howdigital campaigns can be managed to asuccessful result. What you will learn ßThe links between marketing andcommunications, in both its traditional anddigital forms.ßThe key stages in digital development.ßThe way the internet has revolutionised thetraditional marketing mix.ßHow to apply digital tactics creatively.ßPlan and execute digital campaigns.ßExplain how digital communications arecontrolled or constrained by socialacceptability, the law and voluntary constraints.Course modulesßMarketing and Consumer Behaviour (double module).ßDigital Marketing Essentials.ßImplementing Digital Campaigns. Diploma in Digital Campaign Planning CIM AcademyUsing analytics to imrove resultsfrom your digital marketing35 CPD hoursStudy optionsBlended OnlinePrice£2,005+ VATStart Dates2012January and JuneWorkshop venueCentral LondonWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials. Please note you will also need to pay an additional£395 for student membershipand assessment fees.Overview Digital marketing is of ever-increasing importanceto all organisations. All activity needs to be bothevaluated and measured to monitor theeffectiveness of activity ie. return on investment.This programme covers the essentials oftraditional and digital marketing, and goes on tolook at how analytics and social mediamonitoring can be used to best advantage. Who is it for? Ideal if you are working in digital marketing andneed an understanding of KPIs, selectingmeasurement tools, analysing reports toimprove performance and creating tests toimprove owned and bought media messages. What you will learn ßThe links between marketing andcommunications, in both its traditional anddigital forms.ßThe way the internet has revolutionised thetraditional marketing mix.ßHow to apply digital tactics creatively.ßIdentify appropriate KPIs, reports and tools to review and improve digital marketingeffectiveness in large, medium and small sized enterprises. ßEvaluate and improve results from investmentsin digital marketing using web analytics andsocial media monitoring techniques. Course modulesßMarketing and Consumer Behaviour (double module).ßDigital Marketing Essentials.ßWeb Analytics and Social Media Monitoring. Diploma in Digital Metrics and Analytics 116Advice on CIM Academy qualifications+44 (0)1628 427240

You are half way there if you are agraduate of the CIM ProfessionalCertificate (level 4) in Marketing,Professional Diploma in Marketing,Professional Postgraduate Diplomain Marketing or the CAM Diploma inMarketing Communications as youdo not need to complete theMarketing & Consumer Behaviourunit of this qualification. Otherexemptions may apply -please contact us for further details.CIM AcademyManaging online digital media35 CPD hoursStudy optionsBlended OnlinePrice£2,005+ VATStart Dates2012January and JuneWorkshop venueCentral LondonWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials. Please note you will also need to pay an additional£395 for student membershipand assessment fees.Overview This digital marketing qualification provides youwith the practical skills and knowledge toevaluate and integrate online and offline brandpropositions. Topics include print, radio andtelevision; online digital media and keyperformance indicators in integrated marketingcommunications (IMC).Who is it for? Ideal if you are working in marketing and need a good understanding of the fragmented natureof media management, and how online andoffline propositions can work together to supportyour brand. What you will learn ßThe links between marketing andcommunications, in both its traditional anddigital forms.ßThe key stages in digital development.ßThe way the internet has revolutionised thetraditional marketing mix.ßHow to apply digital tactics creatively.ßEvaluate the importance of integrating diversemedia in communications.ßEmploy an integrated approach to creating,sustaining and promoting a brand.Course modulesßMarketing and Consumer Behaviour (double module).ßDigital Marketing Essentials.ßIntegrating Digital Media and Branding.Diploma in Digital Media and Branding Book onlinewww.cimacademy.com 117SalesQualifications With a firm emphasis on the application of practicaltools and techniques, our unique sales qualificationswill not only develop your knowledge but alsoaccelerate your career.They are based on the National OccupationalStandards for Sales, which provide a guide to the skillsexpected of sales practitioners at varying levels ofseniority, so you can be sure that you are gainingexpertise relevant to business today. Level 3Intensive Diplomain Strategic SalesPracticeQCF Level 7Level 2Advanced Certificatein ProfessionalSales ManagementPracticeQCF Level 6 OrAdvanced Certificatein AccountManagementPracticeQCF Level 6Level 1Certificate inProfessional SalesPracticeQCF Level 4