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You are half way there if you are agraduate of the CIM ProfessionalCertificate (level 4) in Marketing,Professional Diploma in Marketing,Professional Postgraduate Diplomain Marketing or the CAM Diploma inMarketing Communications as youdo not need to complete theMarketing & Consumer Behaviourunit of this qualification. Otherexemptions may apply -please contact us for further details.youcansignuptosinglemodules-pricesfrom£525 permodule.Callusformoreinformationaboutthisoption orvisitwww.cimacademy.comOpportunities and principles of mobile marketing35 CPD hoursStudy optionsBlended OnlinePrice£2,005+ VATStart Dates2012January and JuneWorkshop venueCentral LondonWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials. Please note you will also need to pay an additional£395 for student membershipand assessment fees.Overview This programme covers the essentials oftraditional and digital marketing, and goes on to look at how mobile marketing can be plannedto take advantage of these new opportunities. Who is it for? Ideal if you are working in marketing and needan awareness of what is happening in both thedigital and the mobile arenas. What you will learn ßThe links between marketing andcommunications, in both its traditional anddigital forms.ßThe key stages in digital development.ßHow to apply digital tactics creatively.ßAssess the reasons why mobile devices areused and the resulting impact on marketingand communications activities.ßDesign and develop a marketing conceptusing a mobile application.Course modulesßMarketing and Consumer Behaviour (double module).ßDigital Marketing Essentials.ßPrinciples of Mobile Marketing. Diploma in Mobile Marketing CIM AcademyPractical skills and knowledge indigital marketing35 CPD hoursStudy optionsBlended OnlinePrice£2,005+ VATStart Dates2012January and JuneWorkshop venueCentral LondonWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials. Please note you will also need to pay an additional£395 for student membershipand assessment fees.Overview This digital marketing qualification provides youwith practical skills and knowledge in digitalmarketing. Topics include search engineoptimisation (SEO), Pay Per Click (PPC), online advertising, PR, email, viral and affiliatemarketing plus social media. Who is it for? Ideal if you are working in marketing and needan awareness of what is happening in the digital world. What you will learn ßThe links between marketing andcommunications, in both its traditional anddigital forms.ßThe key stages in digital development and the way the internet has revolutionised thetraditional marketing mix.ßHow to apply digital tactics creatively.ßTo measure and monitor a digital marketingplan using the latest tools and techniques.ßHow to recommend improvements to a digitalcommunications campaign.Course modulesßMarketing and Consumer Behaviour (double module).ßDigital Marketing Essentials.ßDigital Marketing Planning. Diploma in Digital MarketingBook onlinewww.cimacademy.com 115

youcansignuptosinglemodules-pricesfrom£525 permodule.Callusformoreinformationaboutthisoption orvisitwww.cimacademy.comyoucansignuptosinglemodules-pricesfrom£525 permodule.Callusformoreinformationaboutthisoption orvisitwww.cimacademy.comManaging successful digitalcampaigns35 CPD hoursStudy optionsBlended OnlinePrice£2,005+ VATStart Dates2012January and JuneWorkshop venueCentral LondonWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials. Please note you will also need to pay an additional£395 for student membershipand assessment fees.Overview This digital marketing qualification provides you with the practical skills and knowledge tomanage digital campaigns. The programmecovers the essentials of traditional and digitalmarketing, and goes on to look at how digitalmarketing campaigns can be planned to makethe best of digital communications. Who is it for? This qualification is ideal if you are working in marketing and need an awareness of howdigital campaigns can be managed to asuccessful result. What you will learn ßThe links between marketing andcommunications, in both its traditional anddigital forms.ßThe key stages in digital development.ßThe way the internet has revolutionised thetraditional marketing mix.ßHow to apply digital tactics creatively.ßPlan and execute digital campaigns.ßExplain how digital communications arecontrolled or constrained by socialacceptability, the law and voluntary constraints.Course modulesßMarketing and Consumer Behaviour (double module).ßDigital Marketing Essentials.ßImplementing Digital Campaigns. Diploma in Digital Campaign Planning CIM AcademyUsing analytics to imrove resultsfrom your digital marketing35 CPD hoursStudy optionsBlended OnlinePrice£2,005+ VATStart Dates2012January and JuneWorkshop venueCentral LondonWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials. Please note you will also need to pay an additional£395 for student membershipand assessment fees.Overview Digital marketing is of ever-increasing importanceto all organisations. All activity needs to be bothevaluated and measured to monitor theeffectiveness of activity ie. return on investment.This programme covers the essentials oftraditional and digital marketing, and goes on tolook at how analytics and social mediamonitoring can be used to best advantage. Who is it for? Ideal if you are working in digital marketing andneed an understanding of KPIs, selectingmeasurement tools, analysing reports toimprove performance and creating tests toimprove owned and bought media messages. What you will learn ßThe links between marketing andcommunications, in both its traditional anddigital forms.ßThe way the internet has revolutionised thetraditional marketing mix.ßHow to apply digital tactics creatively.ßIdentify appropriate KPIs, reports and tools to review and improve digital marketingeffectiveness in large, medium and small sized enterprises. ßEvaluate and improve results from investmentsin digital marketing using web analytics andsocial media monitoring techniques. Course modulesßMarketing and Consumer Behaviour (double module).ßDigital Marketing Essentials.ßWeb Analytics and Social Media Monitoring. Diploma in Digital Metrics and Analytics 116Advice on CIM Academy qualifications+44 (0)1628 427240