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CIM AcademyA challenging qualification formarketers looking to influencemarketing strategy at the highest level35 CPD hoursStudy optionsIntensive ResidentialStage 1Price£6,855+ VAT Start Dates2012August and DecemberWorkshop venueMoor Hall, BerkshireWhat's includedTuition costs, study materials, accommodationand board at Moor Hall,assessment Please note you will need to pay anadditional £640 for studentmembership, exemption and assessment fees.Stage 2Please contact us for detailsabout this option.Overview The Chartered Postgraduate Diploma inMarketing is a challenging, two stage marketingqualification that demonstrates professionalexpertise across many areas enabling you tothink and act strategically. It is equivalent to 60points towards a Masters level qualification. Delegates completing Stage 1gain theProfessional Postgraduate Diploma in Marketing.Delegates who go onto complete Stage 2areeligible for Chartered Marketer Status providedthat they have the relevant experience and haveregistered on the Chartered CPD Programme. Stage 1consists of 16 days' training (sixresidential sessions) over a period of ten months.Stage 2is a work-based assignment undertakenover nine months. Who is it for? ßMarketers working at a strategic level, or aspiring to do so, who wish to gain aMasters level qualification. ßDelegates looking to build on knowledgegained at the Professional Diploma level. What you will learn ßMake the transition into strategic marketingmanagement. ßWork more cross-functionally at a seniormanagement level.ßMake a significant contribution to theorganisation's corporate and business strategy.ßContribute to board decisions. ßDemonstrate a high level of leadership and influence. Course modulesStage 1has four units: ßEmerging Themes.ßAnalysis and Decision. ßMarketing Leadership and Planning. ßManaging Corporate Reputation.Stage 2has one unit entitled 'LeadingMarketing'. This takes the form of a work basedproject relating to your own organisation oranother of your choice."The residential option provides areal intensity to the learning which I personally valued highly."Nik StapletonManaging Director Intermedia Total Marketing Solutions LtdChartered Postgraduate Diploma in MarketingResidential option114Advice on CIM Academy qualifications+44 (0)1628 427240DigitalMarketingQualifications CIM Academy is delighted to offer four new marketingqualificationsto our digital range, focusing onspecific areas such as mobile marketing and digitalcampaign planning, in addition to our overviewqualification Diploma in Digital Marketing. Sign up now to begin studying from January 2012. All programmes are offered via a blended studyoption (ie. a mix of online interactive tutorials andface to face workshops).Flexibility and choiceTo make our qualifications as flexible as possible, you canchoose to either undertake the full qualification or select theindividual module(s) that suit your needs. Take a look at thediagram below to see the different options or give us a call on +44(0)1628 427250to discuss your requirements.Marketing and Consumer BehaviourDigital Marketing EssentialsDigital MarketingPlanningPrinciplesof MobileMarketing WebAnalytics&SocialMediaMonitoringImplementingDigitalCampaignsDigital Media andBrandingDiploma in DigitalMarketingDiploma in MobileMarketingDiploma in DigitalMetrics& AnalyticsDiploma in DigitalCampaignPlanningDiploma in DigitalMedia andBranding

You are half way there if you are agraduate of the CIM ProfessionalCertificate (level 4) in Marketing,Professional Diploma in Marketing,Professional Postgraduate Diplomain Marketing or the CAM Diploma inMarketing Communications as youdo not need to complete theMarketing & Consumer Behaviourunit of this qualification. Otherexemptions may apply -please contact us for further details.youcansignuptosinglemodules-pricesfrom£525 permodule.Callusformoreinformationaboutthisoption orvisitwww.cimacademy.comOpportunities and principles of mobile marketing35 CPD hoursStudy optionsBlended OnlinePrice£2,005+ VATStart Dates2012January and JuneWorkshop venueCentral LondonWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials. Please note you will also need to pay an additional£395 for student membershipand assessment fees.Overview This programme covers the essentials oftraditional and digital marketing, and goes on to look at how mobile marketing can be plannedto take advantage of these new opportunities. Who is it for? Ideal if you are working in marketing and needan awareness of what is happening in both thedigital and the mobile arenas. What you will learn ßThe links between marketing andcommunications, in both its traditional anddigital forms.ßThe key stages in digital development.ßHow to apply digital tactics creatively.ßAssess the reasons why mobile devices areused and the resulting impact on marketingand communications activities.ßDesign and develop a marketing conceptusing a mobile application.Course modulesßMarketing and Consumer Behaviour (double module).ßDigital Marketing Essentials.ßPrinciples of Mobile Marketing. Diploma in Mobile Marketing CIM AcademyPractical skills and knowledge indigital marketing35 CPD hoursStudy optionsBlended OnlinePrice£2,005+ VATStart Dates2012January and JuneWorkshop venueCentral LondonWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials. Please note you will also need to pay an additional£395 for student membershipand assessment fees.Overview This digital marketing qualification provides youwith practical skills and knowledge in digitalmarketing. Topics include search engineoptimisation (SEO), Pay Per Click (PPC), online advertising, PR, email, viral and affiliatemarketing plus social media. Who is it for? Ideal if you are working in marketing and needan awareness of what is happening in the digital world. What you will learn ßThe links between marketing andcommunications, in both its traditional anddigital forms.ßThe key stages in digital development and the way the internet has revolutionised thetraditional marketing mix.ßHow to apply digital tactics creatively.ßTo measure and monitor a digital marketingplan using the latest tools and techniques.ßHow to recommend improvements to a digitalcommunications campaign.Course modulesßMarketing and Consumer Behaviour (double module).ßDigital Marketing Essentials.ßDigital Marketing Planning. Diploma in Digital MarketingBook onlinewww.cimacademy.com 115