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Operational and strategic skills for mid level marketers35 CPD hoursAttend workshops inLondon or Moor HallStudy optionsVirtual LearningPrice£1,930+ VATStart DatesFebruary, May and OctoberWhat's includedTuition costs, 24/7 access toCIMCity and study materials. Please note you will need to pay an additional £520 for student membership,exemption and assessmentfees. You will be also requiredto read around the subjectfrom books recommended byCIM. These are not includedin the price of your course.Study optionBlended OnlinePricePrice £3,240+ VATStart DatesMarch, June,September andDecemberWorkshop venueLondon or Moor Hall,BerkshireWhat's includedTuition costs, 24/7 access toCIMCity and study materials. Please note you will need to pay an additional £520 for student membership,exemption and assessmentfees.Study optionIntensive ResidentialPricePrice £5,975+ VATStart DatesMarch and SeptemberWorkshop venueMoor Hall, BerkshireWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials and full boardaccommodation at Moor Hall.Please note you will need to pay an additional £520 for student membership,exemption and assessment fees.Overview The Professional Diploma in Marketing providesthe knowledge, skills and the 'ability to do' inrelation to operational marketing management. It is for individuals looking to build their practicalskills and broaden their strategic perspective. Who is it for? ßMarketers responsible for managing themarketing process at an operational level. ßThose moving into a mid-level marketing position.What you will learn ßEvaluate the role of the marketing planningprocess and implementation in a range of marketing contexts including organisational strategy, culture and thebroader marketing environment.ßDevelop and manage a brand and productportfolio in the context of the organisation'smarketing strategies and objectives. ßRecommend how a marketing function shouldbe structured to deliver competitive advantage,marketing and organisational success. ßIdentify the organisation's information needs,scope of research projects and resourcecapability to underpin the development of abusiness case to support marketing projects. Course modulesßMarketing Planning Process. ßDelivering Customer Value through Marketing. ßManaging Marketing. ßProject Management in Marketing. "I was impressed with the coursedirector's knowledge and theexcellent support which wasavailable throughout the duration of this qualification. The facilities of the training venue at Moor Hallalso provided a relaxing yet focusedenvironment for study.."Adam NolanCreative DesignerGEN II Head Office & IT Training centreProfessional Diploma in Marketing CIM AcademyEssential marketing knowledge forjunior marketers looking to progress35 CPD hoursAttend workshops inLondon or Moor HallStudy optionsVirtual LearningPrice£1,550+ VATStart DatesFebruary, May and OctoberWhat's includedTuition costs, 24/7 access toCIMCity and study materials. Please note you will need to pay an additional £400 for student membership andassessment fees. You will bealso required to read aroundthe subject from booksrecommended by CIM. These are not included in the price of your course.Study optionBlended OnlinePricePrice £2,250+ VATStart DatesMarch, June,September andDecemberWorkshop venueLondon or Moor Hall,BerkshireWhat's includedTuition costs, 24/7 access toCIMCity and study materials. Please note you will also need to pay an additional£400 for student membershipand assessment fees.Study optionIntensive ResidentialPricePrice £4,595+ VATStart DatesSeptemberWorkshop venueMoor Hall, BerkshireWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials and full boardaccommodation at Moor Hall.Please note you will also need to pay an additional£400 for student membershipand assessment fees.Overview This qualification is for individuals who want to gobeyond the basics of marketing and become aneven more effective marketer. You will gain thepractical skills and knowledge required toexecute successful marketing activities andfurther your career. Who is it for? ßJunior marketers. ßThose working in a marketing support role.ßThose who undertake marketing activities as part of their job. What you will learn ßUnderstand the function and fundamentals of marketing in some depth - including how to write and execute a marketing plan. ßLearn the many different ways of understandingand communicating with customers and thefunction these methods serve.ßUnderstand your organisation's marketingenvironment, its many constituent parts andhow they work in unison. ßApply practical knowledge - including datacollection and analysis and the establishmentof marketing budgets.Course modulesßMarketing Essentials. ßAssessing the Marketing Environment. ßMarketing Information and Research.ßStakeholder Marketing. "The support and guidance wasexcellent. I have learnt a great dealand been able to implementknowledge into my role already."Nicole Samantha MatthewsService Centre SupervisorNFU MutualProfessional Certificate in MarketingBook onlinewww.cimacademy.com 113Residential optionResidential optionWorkinginbusinessservices andsolutionsmarketing? FindoutmoreaboutourtailoredprogrammeProfessionalDiplomainMarketingforBusinessServicesandSolutionsatwww.cimacademy.com

CIM AcademyA challenging qualification formarketers looking to influencemarketing strategy at the highest level35 CPD hoursStudy optionsIntensive ResidentialStage 1Price£6,855+ VAT Start Dates2012August and DecemberWorkshop venueMoor Hall, BerkshireWhat's includedTuition costs, study materials, accommodationand board at Moor Hall,assessment Please note you will need to pay anadditional £640 for studentmembership, exemption and assessment fees.Stage 2Please contact us for detailsabout this option.Overview The Chartered Postgraduate Diploma inMarketing is a challenging, two stage marketingqualification that demonstrates professionalexpertise across many areas enabling you tothink and act strategically. It is equivalent to 60points towards a Masters level qualification. Delegates completing Stage 1gain theProfessional Postgraduate Diploma in Marketing.Delegates who go onto complete Stage 2areeligible for Chartered Marketer Status providedthat they have the relevant experience and haveregistered on the Chartered CPD Programme. Stage 1consists of 16 days' training (sixresidential sessions) over a period of ten months.Stage 2is a work-based assignment undertakenover nine months. Who is it for? ßMarketers working at a strategic level, or aspiring to do so, who wish to gain aMasters level qualification. ßDelegates looking to build on knowledgegained at the Professional Diploma level. What you will learn ßMake the transition into strategic marketingmanagement. ßWork more cross-functionally at a seniormanagement level.ßMake a significant contribution to theorganisation's corporate and business strategy.ßContribute to board decisions. ßDemonstrate a high level of leadership and influence. Course modulesStage 1has four units: ßEmerging Themes.ßAnalysis and Decision. ßMarketing Leadership and Planning. ßManaging Corporate Reputation.Stage 2has one unit entitled 'LeadingMarketing'. This takes the form of a work basedproject relating to your own organisation oranother of your choice."The residential option provides areal intensity to the learning which I personally valued highly."Nik StapletonManaging Director Intermedia Total Marketing Solutions LtdChartered Postgraduate Diploma in MarketingResidential option114Advice on CIM Academy qualifications+44 (0)1628 427240DigitalMarketingQualifications CIM Academy is delighted to offer four new marketingqualificationsto our digital range, focusing onspecific areas such as mobile marketing and digitalcampaign planning, in addition to our overviewqualification Diploma in Digital Marketing. Sign up now to begin studying from January 2012. All programmes are offered via a blended studyoption (ie. a mix of online interactive tutorials andface to face workshops).Flexibility and choiceTo make our qualifications as flexible as possible, you canchoose to either undertake the full qualification or select theindividual module(s) that suit your needs. Take a look at thediagram below to see the different options or give us a call on +44(0)1628 427250to discuss your requirements.Marketing and Consumer BehaviourDigital Marketing EssentialsDigital MarketingPlanningPrinciplesof MobileMarketing WebAnalytics&SocialMediaMonitoringImplementingDigitalCampaignsDigital Media andBrandingDiploma in DigitalMarketingDiploma in MobileMarketingDiploma in DigitalMetrics& AnalyticsDiploma in DigitalCampaignPlanningDiploma in DigitalMedia andBranding