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CIM Academy112Advice on CIM Academy qualifications+44 (0)1628 427240Why study with CIM Academy?Flexible study optionsOur range of study options suit eventhe busiest of marketing and salespeople. Choose from:Virtual Learning Access live sessions, tutorials andcomplete all coursework from the home or the office. Ideal if you arelooking for a high level of delegatesupport but do not have the time orbudget to travel to classes. Benefits ßInteract in live sessions from anylocation.ßOpportunity to go back and reviewtutorials to consolidate learning.ßAccess podcasts, online tools anddiscussion forums through CIMCity,your personal virtual learningenvironment.ßAbility to view a suite of onlineresources, including web booksthrough CIM's knowledge andinformation centre.ßExcellent support network from theCIM Academy team, course directorsand fellow delegates.Intensive ResidentialStudy at the home of CIM for sessionsof two to three days duration over anumber of months.Benefits ßIntensive guided tuition.ßGroup sessions where real lifeconcepts are explored further.ßBenefit from the unrivalled resourcesat the home of CIM - Moor Hall.ßAbility to view a suite of onlineresources, including web booksthrough CIM's knowledge andinformation centre.ßExcellent support network from theCIM Academy team, course directorsand fellow delegates.We can deliver our qualifications to teams of individuals withinorganisations or build abespoke programme to suityour industry or businessneeds. To find out more emailteam@cim.co.ukor call+44(0)1628 427250. When you study with us, you can access:ßThe highest quality resources and expertise.ßExceptional tuition from leading course directors who arepractitioners in their field.ßAn unrivalled support network from the CIM Academy team,professional course directors and fellow delegates.ßExcellent pass rates.ßA rigorous registration process meaning that you are placed on acourse with delegates from complementary industry backgroundsand levels of experience - all resulting in a richer learning experience.FORALLOUR QUALIFICATIONS, YOUALSOGAIN35CPDHOURSSeepage121forfurtherdetails.Blended OnlineA mix of online learning throughinteractive tutorials and face to faceworkshop days in central London or atMoor Hall Conference Centre inCookham, Berkshire.Benefits ßChoose when to study and at yourown pace.ßOpportunity to go back and reviewtutorials to consolidate learning.ßFace to face workshop days reinforceonline learning and allow for practicalapplication.ßBenefit from the unrivalled resourcesat the home of CIM - Moor Hall.ßAccess podcasts, online tools anddiscussion forums through CIMCity, yourpersonal virtual learning environment.ßAbility to view a suite of online resources,including web books through CIM'sknowledge and information centre.ßExcellent support network from theCIM Academy team, course directorsand fellow delegates.

Operational and strategic skills for mid level marketers35 CPD hoursAttend workshops inLondon or Moor HallStudy optionsVirtual LearningPrice£1,930+ VATStart DatesFebruary, May and OctoberWhat's includedTuition costs, 24/7 access toCIMCity and study materials. Please note you will need to pay an additional £520 for student membership,exemption and assessmentfees. You will be also requiredto read around the subjectfrom books recommended byCIM. These are not includedin the price of your course.Study optionBlended OnlinePricePrice £3,240+ VATStart DatesMarch, June,September andDecemberWorkshop venueLondon or Moor Hall,BerkshireWhat's includedTuition costs, 24/7 access toCIMCity and study materials. Please note you will need to pay an additional £520 for student membership,exemption and assessmentfees.Study optionIntensive ResidentialPricePrice £5,975+ VATStart DatesMarch and SeptemberWorkshop venueMoor Hall, BerkshireWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials and full boardaccommodation at Moor Hall.Please note you will need to pay an additional £520 for student membership,exemption and assessment fees.Overview The Professional Diploma in Marketing providesthe knowledge, skills and the 'ability to do' inrelation to operational marketing management. It is for individuals looking to build their practicalskills and broaden their strategic perspective. Who is it for? ßMarketers responsible for managing themarketing process at an operational level. ßThose moving into a mid-level marketing position.What you will learn ßEvaluate the role of the marketing planningprocess and implementation in a range of marketing contexts including organisational strategy, culture and thebroader marketing environment.ßDevelop and manage a brand and productportfolio in the context of the organisation'smarketing strategies and objectives. ßRecommend how a marketing function shouldbe structured to deliver competitive advantage,marketing and organisational success. ßIdentify the organisation's information needs,scope of research projects and resourcecapability to underpin the development of abusiness case to support marketing projects. Course modulesßMarketing Planning Process. ßDelivering Customer Value through Marketing. ßManaging Marketing. ßProject Management in Marketing. "I was impressed with the coursedirector's knowledge and theexcellent support which wasavailable throughout the duration of this qualification. The facilities of the training venue at Moor Hallalso provided a relaxing yet focusedenvironment for study.."Adam NolanCreative DesignerGEN II Head Office & IT Training centreProfessional Diploma in Marketing CIM AcademyEssential marketing knowledge forjunior marketers looking to progress35 CPD hoursAttend workshops inLondon or Moor HallStudy optionsVirtual LearningPrice£1,550+ VATStart DatesFebruary, May and OctoberWhat's includedTuition costs, 24/7 access toCIMCity and study materials. Please note you will need to pay an additional £400 for student membership andassessment fees. You will bealso required to read aroundthe subject from booksrecommended by CIM. These are not included in the price of your course.Study optionBlended OnlinePricePrice £2,250+ VATStart DatesMarch, June,September andDecemberWorkshop venueLondon or Moor Hall,BerkshireWhat's includedTuition costs, 24/7 access toCIMCity and study materials. Please note you will also need to pay an additional£400 for student membershipand assessment fees.Study optionIntensive ResidentialPricePrice £4,595+ VATStart DatesSeptemberWorkshop venueMoor Hall, BerkshireWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials and full boardaccommodation at Moor Hall.Please note you will also need to pay an additional£400 for student membershipand assessment fees.Overview This qualification is for individuals who want to gobeyond the basics of marketing and become aneven more effective marketer. You will gain thepractical skills and knowledge required toexecute successful marketing activities andfurther your career. Who is it for? ßJunior marketers. ßThose working in a marketing support role.ßThose who undertake marketing activities as part of their job. What you will learn ßUnderstand the function and fundamentals of marketing in some depth - including how to write and execute a marketing plan. ßLearn the many different ways of understandingand communicating with customers and thefunction these methods serve.ßUnderstand your organisation's marketingenvironment, its many constituent parts andhow they work in unison. ßApply practical knowledge - including datacollection and analysis and the establishmentof marketing budgets.Course modulesßMarketing Essentials. ßAssessing the Marketing Environment. ßMarketing Information and Research.ßStakeholder Marketing. "The support and guidance wasexcellent. I have learnt a great dealand been able to implementknowledge into my role already."Nicole Samantha MatthewsService Centre SupervisorNFU MutualProfessional Certificate in MarketingBook onlinewww.cimacademy.com 113Residential optionResidential optionWorkinginbusinessservices andsolutionsmarketing? FindoutmoreaboutourtailoredprogrammeProfessionalDiplomainMarketingforBusinessServicesandSolutionsatwww.cimacademy.com