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Training Qualifications The Chartered Institute of MarketingMarketing and Sales learning and developmentTailored programmes2011/12

Director of Research andProfessional DevelopmentThe Chartered Institute of MarketingWelcome to CIM's 2011/12 learning and development directoryWe all know how important it is to keep up to date and continue learningthroughout your career. Re-evaluating the way you do things -how yougenerate insight to develop strategy, how you plan and implementmarketing programmes through to how you measure success -is essentialfor marketing professionals who want to remain at the top of their game.As the world's largest organisation for professional marketers, we areideally positioned to help you manage your development and achieve yourgoals. However you want to learn, we can help. Staying up to date is easyOur programmes are updated regularly with current and emerging best practice so that you are equipped with the latest knowledge andtechniques to make a real difference to your organisation. New for 2011/12ßNew digital marketing coursesincluding Marketing Through a Digital Lens,DIY Digital Marketing andManaging the Risks of Social Networks.ßA new section on The Future of Marketing, incorporating some of the latest marketing concepts such as Behavioural Economics and Marketing Engineering.ßA series of diagnostic tools to help you identify skills gapsin your marketing and sales teams (see page 5 for more information).ßNew ways of learning - see our new Marketing Planning Toolkitprogrammeon page 30 which now combines face to face learning, e-learning content. ßRefreshed set of sales courses,including new titles such as NLP for SalesSuccessand Using Customer Value to Integrate Sales and Marketing.CIM Corporate AcademyYou're going to be seeing a lot of this logo over the next 12 months as wemove towards the adoption of our new brand identity. All CIM's learning anddevelopment activities will be offered through CIM Corporate Academy.We're here to helpIf you would like any help in planning your development needs, or if you want to discuss a co-ordinated approach to developing a team of people,please call our experienced training advisors on +44(0)1628 427200oremailtraining@cim.co.uk David Thorp